| If
you are submitting a press release to Production Engineering Solutions
then following these guidelines will improve the possibility of
publication. |
| |
Do: |
 |
Send
all press releases electronically to newsdesk@pesmag.co.uk.
It is our policy to receive press releases in electronic format
rather than hard copy. Preferred format is Microsoft Word or text.
|
|
Ensure
the first paragraph of your press release summarises the key BENEFITS
that make your new product, technology or service a NEWSWORTHY story. |
|
Concisely
explain the technical FEATURES that make the above benefits possible |
|
Introduce
areas of actual and potential APPLICATION to draw the largest possible
number of readers into the story |
|
Include
short quotes. In order of preference these should come from: happy
customers; R&D engineers involved in the development of the
products; marketing professionals involved in selling the product |
|
Support
press releases with high resolution digital images of at least 300dpi.
Please send these as separate files rather than as embedded images
within the text. Black and white or low res images will not be used.
Preferred format is JPEG |
|
Keep
a close eye on editorial features lists. Your press release has
a better chance of publication if the subject matter matches that
of a planned review feature |
|
If
in doubt, please call the Editor to discuss editorial requirements
with regard to word count, content and format |
|
Include
the following details on every article: company name, contact name,
address, telephone, website and email address |
|
Clearly
mark material that is embargoed |
|
Please
try to adhere to editorial deadlines. Press releases received late
are unlikely to make the issue |
|
Read
the magazine. Then ask if the press release is relevant to the readers.
If not, then please don't waste your time by sending it in |
| |
Do
Not: |
|
Be
overwhelmed by the fact that your press release will be just one
of up to one hundred received that day. Follow these do's and don'ts
and your release will easily find itself in the top-ten |
|
Phone
the Editor to see if they received the press release and intend
to use it. At up to 100 unsolicited press releases a day, Editors
can't record all stories to memory or make a decision on publication
until the issue planning stage |
|
Be
disappointed if the release doesn't make the issue. Even if the
story made it to the page, the editor may need to drop that page
for reasons beyond their control |
|
Include
unnecessary hyperbole. Stick to the facts. You may think that your
product is the best in the world but the Editor needs to be impartial
and will only state the facts |
|
Send
press releases more than once and pass them off as new |
